Project: Design Print and Social Media Advertisements for an event in September 2018 celebrating the 20th anniversary of Unity, a musical event production company in the Washington DC area. 
Role: Graphic Designer / Prepress Expert  
Tools Used:  Adobe InDesign CC, Illustrator CC, Photoshop CC, Adobe Acrobat Pro DC, iPad Pro, Apple Pencil, Adobe TypeKit
Description: Early concepts worked with a painting the client provided to create a large poster and Facebook cover art. We decided to rework the look with a new font so I conducted a font discovery from a list of 21 TypeKit fonts. In the next phase, we went with a more minimal look for the preliminary letter sized posters and business card sized handouts. The client asked me to find a way to make the handout glow in a nightclub so I suggested the neon shades of Astrobright cover stock paper, and selected colors specifically for maximum impact in a nightclub environment. In case the printer was unable to output the 10-up version without shrinking the image, I imposed the handouts both 10-up and 8-up with crop marks and completed the preflight process with Acrobat Pro to ensure successful printing no matter where it was printed. I also assisted the client with finding an online service to handle the event's ticket sales.
Result: The client was very happy with the designs and the ease in which he was able to transmit these files to his promotion team so they could get started distributing them immediately.
Gallery of Progress
Early concept: Digital Design: Facebook Cover Art, Event Announcement - design incorporates a part of the painting provided by the client
Early concept: Print Design: 11" x 18" Event Announcement Poster - design incorporates most of the painting provided by the client. I felt this version needed more contrast to be legible from a distance
Early concept: Print Design: 4" x 6" Event Announcement Handouts - design incorporates the painting provided by the client with a darkened overlay between it and the text to improve contrast
Early concept: Print Design: the client wanted the redesigned 4" x 6" Handout to be horizontal, this is the logo side. The redesign featured the Unity logo on a vinyl record's label with logo elements added over the grooves as a transparent overlay
Early concept: Print Design: the client wanted the redesigned 4" x 6" Handout to be horizontal, this is the info side. Since the event was to be held in Washington DC, he redesign includes a simple vector illustration of the DC skyline
Font Discovery process: #19 was chosen to be used as the main font in the redesigns for its legibility and "techy" style
Digital Design: the client requested a reversed version of the poster to promote the musician lineup with online marketing
Final Print Design: 8.5x11 Event Announcement Posters - these were printed with black ink on 65 lb. Astrobright card stock
Final Print Design: 3.5" x 2" Event Announcement Handouts - this is the musician lineup side, which was printed in black ink on 65 lb. Astrobright card stock
Final Print Design: 3.5" x 2" Event Announcement Handouts - this is the event information side, which was printed in black ink on 65 lb. Astrobright card stock
Final Print Design: for ease in having these printed at local print shops, I imposed the print-ready 3.5" x 2" Handouts in two versions: 10-up and 8-up. This is the musician lineup side of the 10-up version, which would be printed in black ink on 65 lb. Astrobright card stock
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